The heart of Butterfly Data
Our values are at the core of everything we do. They guide our approach to collaboration that builds strong, lasting relationships and create meaningful value for everyone involved - they are with us every step of the way.
Our core values
Integrity, honesty and fairness
We never wing it. We serve our clients with honesty and fairness, setting realistic expectations without over-promising.
Technological mastery
We combine thoughtful expertise with the right technology to tackle data challenges with care and clarity.
Collaborative culture
We don’t just stick to the script, we communicate openly, work flexibly and embrace your culture - going the extra mile to drive progress.
Security, privacy and transparency
You can trust us to keep your data safe. We respect the privacy of you and your customers, practice technical rigour, and are committed to transparency.
Working together
As an employee-owned business, we believe in shared success. We support one another, grow together, and deliver work we’re proud to put our name behind.
Making a difference
We’re more than just data people. From socially responsible projects, to supporting fairness and inclusion in tech, we aim to make the industry (and world) a better place.
Discover how our internal values drive wider positive impact
Our values go beyond day-to-day work, they drive our commitment to broader impact. Through initiatives like Pledge 1%, B Corp certification, our journey to Net Zero, and being a Disability Confident employer, we’re building a business that supports people, communities, and the planet in meaningful, measurable ways.
Ready to transform your data?
Book your free discovery call and find out how our bespoke data services and solutions could help you uncover untapped potential and maximise ROI.
