Gain insight through data analytics and visualisation
We turn raw data into meaningful insights using advanced analytics and impactful visualisation. Our solutions reveal hidden patterns, support data-driven decisions, and make it easy to communicate findings across your organisation. By partnering with you, we help improve strategy, boost operational efficiency, and drive value for your business and customers.
Turning data into actionable insights
Spreadsheets only go so far. To uncover the full value of your organisational data, you need to go beyond basic reporting and extract meaningful business insights from complex, multi-source datasets. Gaining actionable insight means identifying patterns, trends, and hidden relationships that drive measurable outcomes.
We help organisations achieve this by applying advanced data analytics techniques, including predictive analytics, exploratory data analysis, and descriptive modelling. Our analytics methodology is rooted in ethical data use, alignment with business strategy, and effective data storytelling, to turn raw data into clear, purpose-driven narratives that support informed, confident decision-making at every level.
.png)
How analytics support decision-making
Even the best data is ineffective unless it improves decisions. Our data analytics and visualisation services are designed to translate complex information into actionable insight that drives business value.
We help leaders answer critical questions such as:
- What’s really driving our business performance?
- Where are operational risks and inefficiencies hiding?
- How can we better understand and predict customer behaviour?
Using interactive dashboards, real-time reporting tools, and custom data visualisations, we make complex insights intuitive and accessible. We provide end-to-end support to ensure your data enables strategic planning, operational improvement, and a more data-driven culture.
.png)
Services to gain more insight from your data
Find patterns, trends, and opportunities within your data
Our data analysis services dive deep into your datasets to reveal the hidden stories within.
By leveraging data mining techniques, advanced statistical methods, and - when appropriate - machine learning algorithms, we identify meaningful patterns, correlations, and anomalies that traditional reporting often misses.
This rigorous analysis uncovers key drivers and emerging trends, empowering your organisation to make smarter, strategic decisions.
Whether you're aiming to optimise operations, understand customer behaviour, or identify new business opportunities, our approach provides the foundational insights required.
Turn complex data into clear insights with effective visualisations
We use industry-leading tools like Power BI, Tableau, SAS Visual Analytics, and Plotly Dash to create accessible, web-based reports that support real-time data exploration.
By uncovering relationships and trends through intuitive visuals, we empower decision-makers to gain faster insights, improve transparency, and enhance performance tracking across departments.
We tailor visualisations to your strategic goals - whether that’s monitoring operational KPIs, aligning board-level metrics, or improving accountability.
Our secure, cloud-native deployments integrate seamlessly with your data ecosystem, support multi-format inputs, and adapt to both desktop and mobile.
Anticipate outcomes and make informed decisions with confidence
Using sophisticated techniques such as regression analysis, clustering, classification models, and time-series forecasting, we predict future trends like customer churn, sales volumes, demand fluctuations, and risk levels.
We prioritise building predictive analytical models that are not only accurate but also explainable and interpretable, so your team can understand the reasoning behind predictions and trust the insights.
Designed for practical, real-world application, our predictive solutions enable proactive planning, risk mitigation, and targeted strategies that drive growth and operational efficiency.
Turn reporting from burden to benefit by automating data collection and visualisation
We design custom dashboards and reports tailored to your specific business logic and objectives, integrating data seamlessly from multiple sources.
This delivers timely, relevant, and consistent insights that empower teams across your organisation to make decisions faster and more confidently.
With intuitive interfaces and automated updates, our solutions streamline your reporting workflow and reduce risk of human error.
Benefits of data analytics and visualisation
Make faster, more informed decisions
Empower your organisation to accelerate decision-making by delivering clear, actionable insights when you need them most.
Identify trends and risks early
Detect emerging trends and potential risks ahead of time to proactively manage opportunities and challenges.
Communicate findings with clarity
Transform complex data into simple, compelling stories that everyone in your organisation can easily understand and act upon.
Align teams around reliable evidence
Foster collaboration and ensure everyone is working toward shared goals based on trusted, consistent data.
Improve forecasting, planning, and performance
Leverage data-driven predictions to optimise resource allocation, strategic planning, and overall business performance.
Embed analytics into your operations and culture
Integrate analytics tools and practices across all levels of your organisation to create a data-led culture that enhances everyday work.
Enhance data accuracy and consistency
Maintain high standards of data quality and reliability to support confident, accurate analysis and reporting.
Scale analytics to grow with your business
Develop flexible, scalable analytics solutions that evolve seamlessly as your organisation’s data volume and complexity increase.
Success stories
.avif)
Want to work with us?
Explore some of our most frequently asked questions to understand how we deliver agile data management solutions that transform data into strategic value for both public and private sector organisations.
What are the benefits of working with Butterfly Data?
Butterfly Data delivers agile end-to-end data management solutions that turn complex data ecosystems into strategic assets. As a B-Corp certified, employee-owned consultancy with over 20 years of experience, we combine the deep technical expertise of a large firm with the flexibility, cost-efficiency, and ethical practices of a specialised team.
From helping to build your data foundation to innovating artificial intelligence applications, we enable organisations to drive decision-making, reduce risk, and accelerate outcomes through secure, scalable, and compliant data services.
How do I choose the right data service for my organisation?
We assess your current data maturity, business needs, and technology landscape to recommend services that fit your goals. Whether you're managing data quality, migrating to the cloud, or adopting AI, our consultants guide you through the right solution.
With experience in mission-critical public sector data projects and a growing footprint in healthcare, defence, financial services, and utilities, our consultancy adapts to your challenges, both large or small.
Can your data services integrate with our existing platforms?
Yes. Our solutions are designed for seamless integration with legacy systems, cloud platforms, and third-party tools. We work with a broad ecosystem of technology vendors to ensure compatibility and interoperability, to maximise value from your existing investments.
What industries do you support with data-driven services?
We serve both public and private sector organisations, with a proven track record delivering critical data projects for government departments. We also have experience across healthcare, defence, financial services, and utilities, where we have helped clients leverage their data for decision making and strategic transformation.
No matter the industry, our flexible team develops secure, compliant solutions that create meaningful outcomes for our clients’ organisations.
What makes our team and values different?
We’re proud to be an employee-owned, inclusive consultancy where every team member is invested in your success. Our diverse team includes professionals from a wide range of backgrounds, including women in tech, veterans, and ethnic minorities, and we actively champion equity, wellbeing, and sustainability.
We are also a proud B-Corp and supporters of the 1% Pledge. Our culture blends technical excellence with purpose, allowing us to deliver high-quality solutions while staying true to our values.
Still have questions?
Our experts are here to help you solve your data challenges – great and small.
Ready to transform your data?
Book your free discovery call and find out how our bespoke data services and solutions could help you uncover untapped potential and maximise ROI.
