The people who make the data work
Our strength lies in our talented team of consultants: expert data scientists, engineers, analysts, and project managers. They are high-flyers with a shared passion for solving complex data problems, responsibly and collaboratively.

Our leadership
Butterfly Data is proudly led by its founders and directors, who have organically grown the business from a spark of an idea to a soaring consultancy.
Our team
Our team is made up of passionate, skilled professionals who thrive on solving complex data challenges and delivering real impact for our clients.

Senior manager and SAS specialist, Will has experience across different SAS products and industries including government, financial services, and retail. He’s often climbing a Munro, exploring the Scottish Highlands and Islands.

With a background in data science and PhD in Biomedical Engineering, Thomas specialises in development methodologies and open-source software. He’s often found sipping his ‘12 strength’ craft coffee.

With a strong foundation in mathematics and experience in SAS front-end development, Shane brings a personable, analytical approach to consultancy. He loves making music and exploring the Welsh countryside.

Data consultant with a background in psychology, Sarah applies theory to data analytics to solve societal problems by considering the big picture. She’s also a crochet enthusiast, truly hooked on the hobby.

Team leader and business developer, Sally specialises in Agile delivery, stakeholder management, and motivating high-performing teams. An early riser, she enjoys yoga, swimming, cycling, and paddleboarding.

Data consultant with a financial services background, Richard has worked across customer data, credit risk, and banking products. A former county chess player, he’s always several moves ahead with his data strategies.

Senior manager specialising in data governance and engineering, Martin is a data quality expert who makes complex ideas clear for non-technical audiences. A cricket lover, he spends summers bowling off-spin or watching Lancashire.

HR manager, systems administrator, and business coordinator, Rebecca ensures smooth daily operations and strong team-client coordination. Voted “most entrepreneurial” at Derby University, she brings that same spirit to Butterfly.

Data analyst and military veteran, Patrick combines resource management experience with a growing focus on cloud computing. His favourite historical tech? The original 8-bit Nintendo Game Boy.

Data scientist with a background in criminology and forensic science, paired with an MSc in Data Science and AI, Maja excels in statistical analysis and machine learning. She loves photography, hiking the UK’s hills, and is a proud Scouts Youth Lead.

Data analyst with SAS skills and an MSc in Data Analytics, Luke blends theory and application when it comes to leveraging data. Outside work, he’s an enthusiastic chef, cooking up a storm in the kitchen.

Data professional with a mathematics degree and SAS expertise, Luke specialises in cloud computing and has a keen interest in data modelling. He enjoys music, gaming, and walking his dogs.

Engagement lead, Lucy specialises in compiling user stories, empowering decision-makers through data visualisation, using data to bring people together. She spends weekends adventuring in the Lakes, on her bike, or in her ‘Big Red’ VW T4.

Data analyst and Doctor of Philosophy, Kimberley brings detailed-oriented thinking to complex tasks, along with experience in presenting findings. Away from the office, she plays saxophone in her Ska band.

HR and administrative team member, Jessica brings years of experience and a dynamic mindset to keep the team running smoothly. She enjoys teaching youth rugby and brings her strong team morale to Butterfly.

Account manager and scrum master, James facilitates the ‘Agile’ in our data quality project delivery. As a climber of the highest peaks on all seven continents, he aims high in both work and adventure.

Data scientist with an MSc in Data Science, Khadija has experience in model production and image classification. A true academic, she enjoys reading articles and journals, followed by long walks to unwind

Project management and delivery lead, Jonny brings coaching and leadership to foster team collaboration. A natural strategist, he enjoys a good game of risk and always seeks a worthy opponent.

Data analyst with strong communication and critical-thinking skills, Jacob has experience in counter-fraud investigations and Civil Service digital transformation. He’s also a published poet, blending creativity with data analysis.

Highly experienced data consultant and SAS administrator, Henry is known for his professionalism and delivering on customer goals. He’s also a church organist and classic film enthusiast.

Data consultant and Doctor of Design Research, Isobel specialises in wearable healthcare technology and patient-centred design, bringing key domain expertise. Outside work, she enjoys gardening and drawing.

Data analyst with experience in financial services and medical data, Chris specialises in automating ETL processes and is skilled in Python, SQL, Visual Basic, SAS and Snowflake. He enjoys sharing trivia, board games, and podcasts.

Consultant with expertise in data engineering, Giacomo specialises in data extraction, cleansing, and visualisation with Python and SQL. He’s also a video game enthusiast with an impressive hardware collection.

Data scientist and engineer with a background in communication strategy and a keen interest in data visualisation. When he’s not out running, Alex organises the local PyData meet up or contributes to research at the University of Exeter.

As a versatile programmer with varied data expertise spanning SAS, Java, and front-end development, James improves client data structures with the same precision he brings to his home tech setups.

Marketing manager with a diverse industry background, Emily specialises in strategic analysis and communications to bring potential customers to Butterfly Data. She enjoys outdoor adventures with her dog, Eric.
Ready to transform your data?
Book your free discovery call and find out how our bespoke data services and solutions could help you uncover untapped potential and maximise ROI.
