Build trust with data quality, governance and privacy
We help you take control of your data to ensure it’s accurate, well-managed, and handled with care. Our data quality solutions are tailored for complex organisations, from fixing small inconsistencies to implementing robust privacy safeguards. With the right frameworks in place, your organisation can move forward with clarity, confidence, and compliance.
The importance of trustworthy data practices
According to DAMA, organisations lose between 10% and 30% of their revenue managing poor-quality data, which is a clear sign of how deeply data issues can undermine performance.
When data quality, privacy, or governance fail, trust breaks down, which highlights the need for scalable data governance frameworks and privacy-first data sharing practices that mitigate risk.
By prioritising trust in data, we help you stay compliant while building a stronger foundation for innovation, operational efficiency, and smarter decision-making.
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From data challenges to data confidence
Recognising the impact of poor-quality data and lack of control is just the first step. We work with organisations to develop clear, actionable strategies that restore trust and put data back under control. Moving beyond reactive fixes, we help implement comprehensive data quality and governance frameworks, including real-time data quality monitoring solutions and DAMA-aligned governance models.
The result is reliable, high-quality data that reduces risks, ensures compliance, and empowers successful AI and advanced analytics to unlock new insights and real business value.
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Services to develop trust in your data
Turn unreliable data into a trusted asset by continuously improving data quality
We lift the value of your data by improving its completeness, accuracy, consistency, and alignment with enterprise goals, so it not only looks good on paper but performs in practice.
Building on your agreed standards and compliance frameworks (including ISO and DAMA guidelines), we help you profile, monitor, and score your data quality in real time.
Our approach includes parsing, standardisation, enrichment, matching, and automated data quality validation to reduce rework and ensure consistent, high-quality enterprise data.
Through robust data quality rules, anomaly detection, and error correction, we support a sustainable, integrated data quality strategy that empowers teams, reduces rework, and enhances confidence in every decision.
Using tools like SAS DataFlux, SAS Viya, and open-source platforms, we make sure data quality is consistently maintained and improved.
Control data in complex environments and implement scalable data governance frameworks
We bring structure and accountability to your data by helping you define ownership, assign stewardship roles, and implement scalable data governance frameworks aligned with DAMA best practices.
Our data governance service tackles common challenges such as inconsistent practices, repeated incidents, poor data literacy, and regulatory risk, especially in complex environments with fragmented information assets and skills gaps.
We work with you to build a customisable, scalable governance framework that ensures data is accurate, secure, and ethically used across your organisation, embedding DAMA-aligned policies, decision rights, and compliance controls into day-to-day operations.
Our approach includes real-time data lineage mapping, governance dashboards, and training to support governance maturity and compliance.
Safeguard sensitive information and enable privacy-first data sharing and GDPR-compliant practices
We help you protect sensitive information through secure, automated privacy practices and GDPR-compliant anonymisation techniques that enable privacy-first data sharing across departments. Our practical solutions preserve data utility via advanced anonymisation, synthesis, aggregation, and redaction techniques.
In complex organisations, privacy concerns can stall progress and restrict collaboration. We implement automated controls and entity-level parsing, matching, and resolution to enable safe data sharing. This involves identifying and safeguarding vulnerable individuals while ensuring compliance with regulations like GDPR.
The result is a resilient, privacy-first data environment, ideal for organisations seeking secure data sharing with sensitive personal data.
Start building a roadmap to data maturity and build an AI-ready data foundation
Before you can improve the quality of your data, you need a clear understanding of how your organisation currently manages it. Our data maturity assessment provides a structured, benchmarked evaluation of your data capabilities, highlighting strengths, exposing weaknesses, and identifying gaps that limit the value of your data.
We assess your data practices, infrastructure, and governance maturity using established frameworks such as DAMA and the UK National Data Strategy.
The outcome is a tailored roadmap with prioritised, actionable recommendations to enhance your data management, support digital transformation / AI readiness, and ensure your organisation is positioned to scale advanced data initiatives effectively.
By identifying where foundational improvements are needed, this service ensures your data strategies are built on a strong, sustainable base.
Benefits of improving data quality and establishing frameworks
Make confident decisions based on validated data
Accurate, complete, and validated data provides a reliable foundation for confident, timely decisions across your organisation.
Identify and resolve root causes of data issues
Identify and resolve root causes of data issues with real-time profiling and lineage tracking for enterprise data quality improvement.
Protect against data loss and unauthorised access
Robust controls and automated protections reduce risks, keeping your data secure throughout its lifecycle.
Build stakeholder confidence with care and accountability
Clear ownership and transparent practices build trust with customers, regulators, and partners alike.
Boost efficiency by eliminating errors
Automated validation and matching remove redundancies, cutting rework and freeing teams to focus on value.
Ensure consistent data across the organisation
Aligned standards and shared rules create one trusted version of truth for seamless collaboration and decisions.
Enable AI, automation and growth with quality data
Clean, high-quality, and well-governed data unlocks the full potential of AI, advanced analytics, and digital transformation.
Establish a scalable foundation for future compliance
Flexible governance and privacy frameworks grow with you, easing compliance and future-proofing your data.
Success stories
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Want to work with us?
Explore some of our most frequently asked questions to understand how we deliver agile data management solutions that transform data into strategic value for both public and private sector organisations.
What are the benefits of working with Butterfly Data?
Butterfly Data delivers agile end-to-end data management solutions that turn complex data ecosystems into strategic assets. As a B-Corp certified, employee-owned consultancy with over 20 years of experience, we combine the deep technical expertise of a large firm with the flexibility, cost-efficiency, and ethical practices of a specialised team.
From helping to build your data foundation to innovating artificial intelligence applications, we enable organisations to drive decision-making, reduce risk, and accelerate outcomes through secure, scalable, and compliant data services.
How do I choose the right data service for my organisation?
We assess your current data maturity, business needs, and technology landscape to recommend services that fit your goals. Whether you're managing data quality, migrating to the cloud, or adopting AI, our consultants guide you through the right solution.
With experience in mission-critical public sector data projects and a growing footprint in healthcare, defence, financial services, and utilities, our consultancy adapts to your challenges, both large or small.
Can your data services integrate with our existing platforms?
Yes. Our solutions are designed for seamless integration with legacy systems, cloud platforms, and third-party tools. We work with a broad ecosystem of technology vendors to ensure compatibility and interoperability, to maximise value from your existing investments.
What industries do you support with data-driven services?
We serve both public and private sector organisations, with a proven track record delivering critical data projects for government departments. We also have experience across healthcare, defence, financial services, and utilities, where we have helped clients leverage their data for decision making and strategic transformation.
No matter the industry, our flexible team develops secure, compliant solutions that create meaningful outcomes for our clients’ organisations.
What makes our team and values different?
We’re proud to be an employee-owned, inclusive consultancy where every team member is invested in your success. Our diverse team includes professionals from a wide range of backgrounds, including women in tech, veterans, and ethnic minorities, and we actively champion equity, wellbeing, and sustainability.
We are also a proud B-Corp and supporters of the 1% Pledge. Our culture blends technical excellence with purpose, allowing us to deliver high-quality solutions while staying true to our values.
Still have questions?
Our experts are here to help you solve your data challenges – great and small.
Ready to transform your data?
Book your free discovery call and find out how our bespoke data services and solutions could help you uncover untapped potential and maximise ROI.
