Gain practical AI and data science solutions for smarter services
Transform complex data into actionable intelligence with ethical, compliant AI and machine learning solutions. We support practical AI adoption, predictive analytics, real‑world automation and responsible governance, helping organisations, including public services, modernise operations, enhance decision‑making and achieve measurable value.

Why invest in responsible, compliant artificial intelligence?
Artificial intelligence is no longer just a proof‑of‑concept. It i’s transforming how organisations analyse data, automate workflows and deliver outcomes that matter. We guide public sector and private clients through the journey from early experimentation to scalable, reliable AI capability, helping you define use cases with real business impact and reduce risk through an AI governance model that prioritises fairness, transparency and compliance.
By blending robust AI risk management practices with cutting‑edge techniques like deep learning, NLP, and generative models, we build solutions that are efficient and trustworthy. Whether you want to improve forecasting, automate classification tasks or extract insight from unstructured data, our AI and data science services accelerate your path to value.
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From prototype to production - build AI that works for you
Navigating the AI landscape can be complex, especially when balancing innovation with trust and compliance. We help you move beyond early experiments by implementing end‑to‑end AI solutions that are dependable, governed and aligned with your priorities.
Using cloud‑agnostic platforms and open‑source tools, we build scalable machine learning systems deployed safely on AWS, Azure or GCP. Our approach to responsible AI frameworks ensures every model is evaluated for performance, fairness and business value to help you adopt AI with confidence and secure long‑term impact.
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Expert AI and data science services
Automate tasks, forecast outcomes and make operational decisions with confidence
We apply statistical modelling, deep learning and predictive analytics to automate classification, anomaly detection and forecasting tasks that drive your operational efficiency.
Our team maps your business objectives to tailored ML solutions, enabling practical AI adoption for policy-making, public service delivery and digital operations. By combining robust AI risk management practices with rigorous model evaluation, we help organisations make data-driven decisions while mitigating operational and compliance risks.
Leverage AI to unlock insights, automate content, and generate synthetic data
We integrate Large Language Models (LLMs) and diffusion models to process unstructured data such as text, images, or audio.
Our solutions enable automated reporting, content creation and enhanced analysis to help organisations realise the full potential of AI while remaining compliant with UK standards. With a focus on responsible AI frameworks, we ensure that generative AI applications are secure, unbiased and aligned with your ethical guidelines.
This service supports frontline data improvement and empowers teams with AI-driven insights for private and public sector decision-making.
Reveal patterns, relationships and insights to optimise operations and policy
Our network analysis techniques map complex relationships between people, entities, or operational processes, highlighting behavioural patterns and communities.
By combining these insights with predictive modelling, we support analytics for policy making, operational reporting automation and performance dashboards that improve service delivery. Our approach integrates AI governance models to ensure transparency, accountability and ethical deployment throughout the analysis lifecycle.
Test AI models for performance, quality, bias and fairness
We thoroughly test our models to ensure that:
- The model’s performance fits the use case. For example, requiring adequate compute power and delivering predictions with reasonable latency.
- Predictions are accurate, including minimising the types of errors that would have an outsized negative impact on the usefulness and safety of the model’s predictions.
- There are no unknown biases and fairness issues and corrective action is taken, where possible. A model can perform well across the entirety of your data, but fail to provide good predictions for some subsets. For example, the classification of jobseekers of minority ethnicities could be disproportionately inaccurate.
Understand which machine learning and AI options are available and how they perform
There are many machine learning algorithms to choose from and not every option will be a good fit for the challenge at hand or the data available to you.
We help you understand the potential and limitations of AI for your specific business context before committing to large investments. We do this by iterating quickly to evaluate the most promising algorithms. Usually, this also involves the creation of a proof of concept model that demonstrates what level of capability is realistic to achieve.
End-to-end management for reliable, scalable, and compliant AI solution
We implement MLOps pipelines to automate the entire AI lifecycle: from data preparation and model training to deployment, monitoring and retraining.
This ensures that your ML and AI solutions are scalable, reliable and fully compliant with UK regulations. With a focus on responsible AI, governance and risk management, our consultancy helps organisations embed AI into operations safely, enabling practical AI adoption while supporting predictive analytics, operational reporting and digital service improvements.
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Understand which machine learning and AI options are available and how they perform
There are many machine learning algorithms to choose from and not every option will be a good fit for the challenge at hand or the data available to you.
We help you understand the potential and limitations of AI for your specific business context before committing to large investments. We do this by iterating quickly to evaluate the most promising algorithms. Usually, this also involves the creation of a proof of concept model that demonstrates what level of capability is realistic to achieve.
End-to-end management for reliable, scalable, and compliant AI solution
We implement MLOps pipelines to automate the entire AI lifecycle: from data preparation and model training to deployment, monitoring and retraining.
This ensures that your ML and AI solutions are scalable, reliable and fully compliant with UK regulations. With a focus on responsible AI, governance and risk management, our consultancy helps organisations embed AI into operations safely, enabling practical AI adoption while supporting predictive analytics, operational reporting and digital service improvements.
Benefits of implementing AI
Make smarter decisions with ethical AI solutions
Utilise AI models designed specifically for your business needs while maintaining transparency and fairness.
Predict outcomes and automate key processes
Leverage machine learning to forecast trends and streamline repetitive tasks, saving time and reducing errors.
Improve customer service and internal operations
Use AI-powered tools like chatbots and process automation to boost efficiency and enhance user experiences.
Enhance products with generative AI and NLP
Integrate cutting-edge language and media generation technologies to innovate your offerings.
Prototype quickly and test before scaling
Validate AI solutions early with proof of concept models to minimize risk and optimise performance.
Build accurate, fair, and fit-for-purpose models
Develop AI systems that deliver reliable predictions while addressing bias and ethical considerations.
Gain actionable insights from complex data
Transform large and varied datasets into clear, practical intelligence that drives strategic decisions.
Scale AI capabilities across your organisation
Implement flexible, scalable AI infrastructure that grows with your business needs and fosters innovation.
Building better data solutions with world-class platforms
We deliver faster, smarter, and more dependable data solutions by partnering with global technology leaders like SAS, Snowflake, Databricks, Google Cloud, Microsoft, and others, while staying technology-agnostic to ensure the right solution for your unique needs.
Success stories
Your questions about data, analytics, and AI
Our FAQs provide clear, practical answers to help you understand how Butterfly Data can turn your data into actionable insights, streamline your operations, and drive smarter business decisions.
What data services does Butterfly Data offer?
Butterfly Data delivers end-to-end data services that help organisations in both the public and private sectors make informed, evidence-based decisions. Our expertise covers AI and machine learning, data quality management, data engineering and analytics and visualisation. We provide tailored solutions to turn raw data into trusted insights, supporting operational efficiency, strategic planning and innovation.
How can AI and data science benefit my organisation?
AI and data science enable organisations to analyse complex datasets, predict trends and automate critical processes. In the public sector, this supports policy evaluation, resource allocation and service optimisation. In private organisations, it improves operational efficiency, risk management and customer insight. Our team develops practical, scalable models that integrate seamlessly with existing systems while adhering to governance and compliance requirements.
Why is data quality important?
Reliable, high-quality data is essential for accurate reporting, policy-making and operational decisions. Poor data can lead to inefficiencies, compliance risks, or flawed analysis. Our data quality services cleanse, validate and enrich your datasets, ensuring they are consistent, complete and trustworthy. We also implement monitoring frameworks to maintain data integrity over time.
What is data engineering and how does it help?
Data engineering involves designing and building the infrastructure and pipelines that make data usable and actionable. We help organisations integrate diverse data sources, transform raw datasets and create robust systems that support analytics, reporting and AI applications. This ensures that decision-makers have timely, accurate information while maintaining secure, compliant data environments.
How do I visualise and use my data effectively?
Data visualisation turns complex information into clear, actionable insights. We create interactive dashboards, reports and visual tools tailored to your organisation’s goals, helping teams monitor performance, track KPIs and communicate insights effectively. For public sector organisations, this supports transparency and evidence-based decisions; for private organisations, it drives operational efficiency and strategic planning.
Still have questions?
Our experts are here to help you solve your data challenges – great and small.
Ready to transform your data?
Book your free discovery call and find out how our bespoke data services and solutions could help you uncover untapped potential and maximise ROI.


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