Our 2025 Spring Summit brought our team together for a weekend of hiking, climbing, and connection in the Peak District.

We are absolutely thrilled to share that Butterfly Data has been named the Grand Champion Winner of the SAS Hackathon 2024, announced live at SAS Innovate in Orlando last week.

Misinformation is a growing global concern, influencing public opinion, shaping campaign outcomes, and eroding trust in institutions. Could artificial intelligence be the answer to combating the issue?

Small data shifts create big impact - just like the butterfly effect. B-Corps like Oddbox, Neighbourly, TOTM, and Butterfly Data are using data to drive business success while benefiting wider society. How can we amplify this impact? Let’s explore.

During this year’s Public Sector AI Week, Sara Boltman, co-founder of Butterfly Data, spoke about the growing role of artificial intelligence in government and public services. Drawing from her background in data science and machine learning, she highlighted AI's potential to improve decision-making while warning of the risks of bias without proper oversight.

On this Data Privacy Day, it’s worth considering how to balance progress with the safeguarding of data…