Artificial Intelligence, Human Insight
Butterfly is a data management consultancy based in Wales, helping organisations transform their data into actionable intelligence, by:
- Adopting information management best practice
- Identifying hidden value and insights within data
- Enabling optimal decision making based on all the information available
- Holding decisions accountable to their expected impacts and benefits
We believe that the proper use of data allows people to make informed and accountable decisions, leading to a fairer world and a brighter future for all.
Our values underpin how we work with our clients:
Integrity, Honesty and Fairness
We won’t sugarcoat, up-sell, or over-promise. We simply do the best with what we have, providing our clients with realistic expectations and tailored solutions which serve their needs.
Quality & Mastery with Technology
We blend cutting-edge technologies with tried-and-tested methods to develop human-led artificial intelligence, by investing in passionate, talented individuals who take great pride in what they do.
Privacy, Transparency and Inclusion
Privacy is the sanctuary necessary for trust and respect, without which success is meaningless. We strive to make our industry more reflective and inclusive of the society that we serve.
Sara founded Butterfly back in 2003 shortly after graduating from Oxford University with a Masters in Physics, where she discovered joy in working with data.
In her spare time Sara plays the piano, raises a family, builds houses, and somehow also finds time to enjoy reading.
Wayne is a computer scientist and data guru with 15+ years experience in Financial Services, and Credit Risk management.
Having worked with Sara on a number of projects, he teamed up with Sara to help grow Butterfly, with a focus on using data to drive positive change in our society.
Rob qualified as a computer scientist and then again as an architect. He is responsible for our IT systems and processes, as well as helping shape our vision and strategy.
Juggling real-world and computer architecture during the week, he is also a keen sailor and photographer at the weekend.
Rob is a project manager and talented business analyst with broad experience across multiple sectors. With keen attention to detail, he coordinates our team efforts, ensuring high standards and sharp focus.
He is fluent in Spanish, has a fondness for engineering and a degree in physics. He usually has the answer to “how does that work?”
Henry is a experienced data consultant having worked across multiple sectors, both private and public.
Hard working, professional and focused on customer-driven objectives, outside of work he enjoys playing the organ and watching old films.
Lucy is our user engagement lead and focuses on the Human Insight element to Butterfly. Her analytical outlook stems from a background in languages rather than maths so sometimes challenges the status quo.
Data hero and camper van kid rolled into one, she is often on weekend adventures in her T4 ‘Big Red’ when’s she not on duty with the Army Reserves.
James is a data analyst and programmer who over his career has developed a wide variety of software and data solutions including data quality solutions, mobile apps, and insurance underwriting systems.
A keen basketball player, he also enjoys the stats side of the professional game.
Martin is a data analyst with a background in government statistics and biology.
He’s a keen football fan and hones his data skills playing fantasy football.
Sally is a team leader and business developer with a background in project mangement, coaching and instructing.
A captain in the Army Reserves, Sally can keep any meeting organised and on time.
Pradyna is a skilled data analyst and system administrator with experience across healthcare, finance and government sectors.
An experienced legal executine, Linda runs our back office, handling all our accounting and legal affairs. If an invoice is overdue, a time-sheet incomplete, or an expense receipt misplaced, we are certain to know about it.